Roughmoor Meats
2024
Roughmoor Meats is a new meat box business venture for a family-run farm in Almeley, Herefordshire.  Over the years the farm at Upcott has expanded, originally 180 acres in the 1920's whereas in the present day 247 acres of owned land and an additional 265 acres of rented land. Currently, they have 75 breeding female pedigree Hereford Cattle equalling a 230 head total herd along with a folk of 300-400 cheviot mule ewes. The family decided to diversify into an additional revenue stream by cutting out the middle man (shop) to provide field to fork beef. 
This business venture meant that the family required a professional strong brand identity that reflected the family-run nature of the farm. At the moment only beef is available to purchase however Roughmoor Meats wanted to have the potential to branch into lamb in the future if possible, so therefore the logo and identity allows them to have this potential.
Deliverables: Full brand identity, A5 advertising flyer, infographic, packaging boxes, stickers, business cards, DL sized customer discount, signage, merchandise, uniforms and vehicle.

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