Sweat Safe
2023
I was tasked to making a difference to a social issue in a 10-mile proximity to Swansea city centre, after a personal experience in JD Gyms, Parc Tawe I decided this was my opportunity to raise awareness for the issue. 62% of people have experienced harassment in the gym, along with 92% of harassment is NOT reported. These statistics developed into 'Sweat Safe' which challenges all aspects of harassment in JD Gyms Swansea and attempts to prevent it!
6 in 10 women have felt harassed in environment by a man, therefore the project was aimed at women and making them feel more comfortable when working out. A strong brand identity with striking colours meant that it was visible both in Parc Tawe and across printed and digital platforms.
Deliverables: Full brand identity, exterior signage, large scale interior murals, staff uniforms, A5 double sided flyers, floor sectioning design, magazine double page spread and social media campaign.
